WildSmiles Week isn’t just fun—it’s one of the most strategic moments on your marketing calendar. Learn how to turn shaped brackets into smiles, shares, and starts right in time for the back-to-school rush.
Every August, WildSmiles Week gives practices a chance to create buzz, build momentum, and celebrate what makes them different. But it’s more than a bracket party—it’s a campaign to energize your team, spotlight your patients, and drive new consultations as families prepare for a new school year. In this article, we break down the core strategy behind WildSmiles Week and how to use it to create lasting engagement, loyalty, and visibility in your community.
“You’re not just running a promotion. You’re building a movement around what makes you memorable.”
WildSmiles Week: Turn Back-to-School Excitement into Practice Growth
Back-to-school season is full of anticipation: new classes, fresh clothes, and big decisions. For orthodontic practices, it’s one of the best windows of the year to make an impact.
Enter WildSmiles Week.
Held every August, WildSmiles Week is more than a bracket celebration—it’s a strategic opportunity to:
- Reinforce your brand
- Engage your current patients
- Drive new consultations through visibility and fun
And the best part? You already have everything you need.
8 Brackets. 5 Days. 1 Message. Throughout the week, practices highlight two WildSmiles shapes each day:
- Monday: Hearts & Flowers
- Tuesday: Stars
- Wednesday: Footballs & Ballers
- Thursday: Diamonds
- Friday: Mickey & Onyx
Each bracket becomes a feature moment—on social, in the office, and in your patient conversations.
Use the visuals to:
- Show off your patients
- Get families talking about their favorites
- Position WildSmiles as a signature part of your brand
Why WildSmiles Week Works for Back-to-School Kids are eager to stand out as they return to school. Parents are thinking about schedules. And practices have the opportunity to fill their calendar with fresh momentum.
WildSmiles Week taps into patient identity. Kids want to be part of something. Parents love seeing their child excited. And when your practice rallies around a style-based campaign, you build belonging.
You also create urgency.
With a focused week of fun, shaped brackets feel special—and limited. That pushes fence-sitters off the sidelines and turns observers into starters.
How to Maximize the Week:
- Pre-promote on social with a countdown to WildSmiles Week
- Decorate your office with posters and bracket visuals
- Feature a daily bracket challenge with giveaways (like stickers, shirts, or custom cards)
- Encourage staff to wear WildSmiles-themed outfits for each shape day
- Create a reel or highlight reel from the week to repurpose all fall
The Growth Beyond the Buzz WildSmiles Week also builds long-term brand equity. It positions your practice as:
- Modern
- Patient-focused
- Visually distinct
That means:
- More word-of-mouth referrals
- Higher parent trust in the consult
- Better conversion from observation to start
When patients love what they wear, they share it. And that’s growth you can’t buy.
Start Planning Now Don’t wait for August to get ready. Map out your campaign assets, emails, and visuals now. That way, you can show up with confidence—and create a week that keeps working long after it ends.
WildSmiles Week isn’t a gimmick. It’s a growth strategy in disguise.
