August isn’t just about school supplies and fresh routines, it’s a prime window for practices to grow. Here’s how WildSmiles can help your team spark excitement, boost starts, and turn the back-to-school season into a momentum-builder.
Back-to-school season is one of the most emotionally charged and strategically important moments in a family’s year. Parents are scheduling appointments, making decisions, and setting new routines. For orthodontists, it’s a golden opportunity to engage observation patients and start treatment. This article explores how practices can use WildSmiles to increase conversion through co-creation, visual differentiation, and emotional buy-in, without adding complexity to their workflow.
“When kids choose their designer shapes, parents choose your practice.”
Back to School, Back to Starts: Why Bracket Style Drives Early Decisions
As summer winds down and school gets back into gear, families across the country are making decisions. Dental checkups. Sports schedules. After-school commitments. But there’s one decision that often slips into the background: when to start orthodontic treatment.
August is when practices that prepare can win.
Most families don’t know what makes one ortho office different from another, until they walk in and experience it. That’s why how you introduce treatment matters. Especially for young kids in the observation phase, excitement and engagement are critical. That’s where WildSmiles comes in.
Brackets That Spark the First Yes.
WildSmiles gives patients the ability to choose shaped brackets, from hearts and stars to footballs and Mickey Mouse. It’s a small decision with big emotional power. When a child gets to pick their brackets, the appointment becomes more than clinical. It becomes personal. And when kids are excited, parents commit sooner.
This kind of emotional buy-in is especially important in the back-to-school window. It’s a fresh start moment. Families are looking for rhythm and routine. And they’re more open to making treatment decisions if the process feels easy and positive.
The Power of Visual Branding.
WildSmiles isn’t just a win for kids, it’s a visibility tool for your practice.
When kids go back to class with fun-shaped brackets, people notice. Friends ask questions. Parents hear about it. Siblings get curious. In a season full of first-day photos and school selfies, WildSmiles gives your practice a place in the conversation without you lifting a finger. Your patients become your most valuable advocates.
A System That Fits What You’re Already Doing.
Adding WildSmiles doesn’t require a complicated new workflow. With the EasyStart Kit, your team gets the inventory, training, and marketing support they need to integrate shaped brackets into your everyday systems.
It works with the bracket systems you already use. It fits into your TC process without adding time. And it gives your team something fun, and powerful, to talk about.
How to Maximize August Momentum.
Here are three ways to make WildSmiles part of your back-to-school strategy:
- Promote bracket choice during observation reactivations
- Highlight WildSmiles in social media content and office visuals
- Equip your TC with WildSmiles talking points and display samples
This isn’t about gimmicks. It’s about giving families something real to say yes to.
Back-to-School Season Sets the Tone for Q3.
The practices that grow in Q3 are the ones that engage before September hits. With WildSmiles, you turn a clinical tool into a conversation starter and a differentiator that actually drives starts.
Don’t wait for fall to fill your schedule. Start now with tools that help you stand out, increase energy, and build long-term growth.
