Don’t let the holiday season fool you—December is one of the most powerful months for patient engagement. Here’s how WildSmiles turns year-end interest into new treatment starts.
Most orthodontic practices see a dip in energy during December. But the smartest ones know this month is packed with opportunity: families are home, kids are out of school, and financial incentives (like FSA/HSA deadlines) are top of mind. In this blog, we unpack why WildSmiles is the perfect differentiator to finish the year strong, increase visibility, and build momentum for January. If not now… when?
“Excitement drives decisions—and nothing excites young patients like getting to choose their smile.”
If Not Now… When? Why December Is the Perfect Time to Start Treatment
December may be packed with school concerts, gift shopping, and travel—but for orthodontic practices, it’s a prime opportunity to engage.
While others slow down, you can level up.
Families are home for the holidays. Schedules are a bit more flexible. And many parents are looking to use remaining FSA or HSA funds before the year ends. The question is: what will make them say yes?
That’s where WildSmiles makes the difference.
Brackets That Excite. Timing That Matters. WildSmiles Braces give kids a reason to feel excited about treatment—at a time of year when excitement is everywhere.
Instead of offering standard brackets, you offer choices:
- Hearts for the holiday spirit
- Stars for winter sparkle
- Footballs for bowl game season
These brackets become a visual anchor for a season filled with memories. They also help your Treatment Coordinator move families from indecision to action—just in time to start the new year with confidence.
Why Parents Say Yes in December You’ve probably heard things like:
- “We’ll think about it in January.”
- “Let’s wait until after the holidays.”
But what if you had something to counter that?
WildSmiles offers:
- A fun and personal treatment experience for kids
- A simple reason for parents to act before the year ends
- A visual brand that stands out in family holiday photos
That’s how a style choice turns into a strategic tool.
Turn Holiday Spirit into Growth! There’s nothing wrong with festive posts and hot chocolate in the office. But if you want to close the year with strength, here’s where to focus:
- Feature a WildSmiles bracket in your end-of-year email to observation families
- Run a “Smiles Before the Ball Drop” countdown on social
- Use patient photos to showcase WildSmiles brackets in family celebrations
This isn’t about pushing. It’s about inviting. Inviting families to say yes now—and making it easy to do so.
The best way to get ahead of January and have a full Q1 schedule is to fill it in Q4. And the easiest way to build that energy is with a system that creates smiles families talk about.
WildSmiles brackets give you something fun, visible, and emotionally resonant to offer—right when families are most likely to say yes.
Don’t wait for the new year to build momentum. Start it now!
