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Explore the latest insights, interviews, case studies, and expert content shaping pediatric-focused orthodontics.

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WildSmiles Articles

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Wildsmiles Partners with Details

WildSmiles, a supplier of unique patented shaped brackets, announced a partnership with the Details…

WildSmiles and Details Announce New Partnership

WildSmiles announcing its partnership with Details, an ordering platform built exclusively for orthodontics.

WildSmiles and Details Announce New Partnership

WildSmiles, an innovative supplier of unique patented shaped brackets, is announcing its partnership…

WildSmiles Blog

As industry experts, WildSmiles wants to give you the insights you need to achieve success in the competitive orthodontic landscape. By staying ahead of market trends and bringing more awareness to your brand, you can stand out above the competition and surpass your business goals. View our blogs for valuable insight and to learn about how WildSmiles can help grow your practice.

Can You See the Shape? Why WildSmiles Is the Bracket Kids Brush For

Jan 1, 2026

If you’re tired of fighting hygiene battles, it’s time to turn your brackets into a behavior tool. WildSmiles makes brushing more visual, more engaging, and more effective—especially in January when families are ready for a fresh start. Most orthodontists dread poor...

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WildSmiles Podcasts

Here at WildSmiles, we love to spread the word about our designer approach to orthodontics and help more people have access to fun, healthy, and effective braces. We have been featured in the news, guest starred in podcasts, hosted webinars, and more. Check out our media coverage below!

In this special listener-led episode of The KiDDs Biz Podcast, the tables are turned! Moderated by co-host Davin Bickford, longtime listeners Dr. Incia and her husband/business manager Talib guest-host to interview the ever-transparent Dr. Ashley about building a thriving dual-specialty pediatric–orthodontic practice.

Dr. Ashley gets candid about what really moves the needle in a “pedo-ortho” startup, including:
• How 51% of ortho starts now come from the pediatric side
• Smart staffing, associate compensation, and when to separate expenses
• Why community presence + social beats pricey ads
• PTA partnerships, grassroots tactics, and converting consults efficiently

Whether you’re launching, scaling, or refining systems, this conversation is packed with practical playbooks, lessons learned, and real numbers you can act on.

Dr. Ashley TiKTok: https://www.tiktok.com/@socopdo

Dr. Ashley Instagram: https://www.instagram.com/socopdo/

WildSmiles Braces: https://www.wildsmilesbraces.com/doctors/

WildSmiles Instagram: https://www.instagram.com/wildsmilesbraces/

Keywords: orthodontics, pediatric dentistry, practice growth, family business, work-life balance, organic marketing, private practice, business strategy, patient care, dental practice management

Unfiltered Peds/Ortho: The Startup Numbers No One Shares

Join the KiDDS Biz Podcast as we explore the secrets to success in orthodontics and pediatric dentistry. In this episode, we discuss innovative strategies for practice growth, the importance of family dynamics in business, and the benefits of simplifying operations. Our expert guests share insights on maintaining a healthy work-life balance, the impact of organic marketing, and the future of private practices in a corporate world. Tune in for valuable tips to elevate your practice and make a lasting impact on young patients

Dr. Ashley TiKTok: https://www.tiktok.com/@socopdo

Dr. Ashley Instagram: https://www.instagram.com/socopdo/

WildSmiles Braces: https://www.wildsmilesbraces.com/doctors/

WildSmiles Instagram: https://www.instagram.com/wildsmilesbraces/

Keywords: orthodontics, pediatric dentistry, practice growth, family business, work-life balance, organic marketing, private practice, business strategy, patient care, dental practice management

How Family, Systems, and Vision Built a 10% Growth Engine

In this episode of the KiDDs Biz Podcast, we dive into the inspiring journey of Dr. Mike Selig and Dr. Lauren Carlson, a husband-and-wife duo who successfully balance family life with running their own dental practice. Discover how they navigated the challenges of starting a new business while raising a family, and learn about their innovative strategies for creating a warm, inviting practice environment. Whether you're a dental professional or an entrepreneur, this episode offers valuable insights into achieving harmony between personal and professional life. Tune in to hear their story and gain practical tips for your own journey.

Dr. Ashley TiKTok: https://www.tiktok.com/@socopdo

Dr. Ashley Instagram: https://www.instagram.com/socopdo/

WildSmiles Braces: https://www.wildsmilesbraces.com/doctors/

WildSmiles Instagram: https://www.instagram.com/wildsmilesbraces/

Keywords:

Family Business
Dental Practice
Work-Life Balance
Startup Journey
Pediatric Dentistry
Orthodontics
Husband-Wife Team
Practice Management
Hashtags:

#FamilyBusiness
#DentalPractice
#WorkLifeBalance
#StartupJourney
#PediatricDentistry
#Orthodontics
#HusbandWifeTeam

Start Up focus with Shine Pediatric Dentistry & Orthodontics

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WildSmiles Webinars

Simplicity in the Details

Hosted by Davin Bickford & Addison Wissel

How SmileSuite Helps Orthodontic Practices

Hosted by Davin Bickford & Dr. Anthony Bonavoglia

The Evolution of the Orthodontic Work Week

Hosted by Davin Bickford &
Jill Allen

Podcast with Davin Bickford and Clarke Stevens

Hosted by Davin Bickford & Clarke Stevens

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Getting Started is Easy

Imagine attracting more of the most consistent patient group — kids 14 and under — while improving hygiene, increasing referrals, and standing out with ease. WildSmiles makes it possible, and it's easier than you think.