Using WildSmiles to Generate User-Generated Content (UGC)

Today, consumers turn to social media to talk about brands. The content they create, or UGC, has the power to promote your practice as long as you have the right strategy in place.

What User-Generated Content Is and Why it Matters

User-generated content is unsponsored social posts that users create to talk about a product or service they’re using. It is a powerful way to inform patients, referrals, and your community of your services, your values, and why you should be the practice they turn to. If you’ve ever made a tweet about your amazing trip to a museum or posted a picture of a delicious meal on Instagram—that’s UGC. 

UGC can also be you or a business reposting another user’s content. The more people share their experiences on social media about a brand, the more excitement and publicity that brand gains. WildSmiles is full of experiences, which gives you endless opportunities to engage with users and get everyone talking about your brand. 

Here’s what effective UGC can mean for your practice: 

  • Heighten brand engagement across platforms
  • Build trust and awareness
  • Increase conversion rates
  • Educate users on your services, values, and team
  • Cost-effective marketing—let your patients run the show

 

How to Use UGC to Grow Your Practice

Set Measurable Goals

Goals that many brands set for user-generated content can include higher brand engagement, increased conversion rates, educating users, and optimizing your content creation schedule. Choose a goal that you can measure. Keep track of your ideas and collect data on which trends work. Pay attention to the hashtags people use, if they’re posting more photos or text, if your accounts have gained likes or followers, and how these trends impact business. 

Choose the Right Social Media Networks

Choose the social media that aligns with your goals to make the most of UGC. Facebook is great for sharing full videos and content likely to boost engagement, and you can benefit from user-generated content on ads. Instagram is the go-to for visuals. Here, you can repost Story mentions and show off your patients’ UGC. On LinkedIn, you can promote employee-generated content in a more professional sense. Upload pictures of your patients’ smiles using unique WildSmiles digital frames and filters from your EasyStart kit on Instagram, for example, and in the description, invite your other patients to post their smiles and tag your account.

Prompt Users to Engage in a Fun Way

Set up a small space in your office where patients can take selfies after treatment. Decorate with an eye-catching backdrop and have signs for them to hold with a fun message and your brand’s name … get creative! Host contests and offer prizes, come up with a hashtag for your practice, or post thoughtful questions and topics for users to engage with. At WildSmiles, we created the hashtag #canyouseetheshape to promote our designer brackets that increase hygiene compliance. When you offer WildSmiles and create better results for patients, you can use our hashtag too and spread the word while increasing brand visibility. 

Encourage Patients to Share Their Journey

Perhaps the easiest way to generate more UGC is to ask patients directly. While they’re in your office or after finishing treatment, communicate the importance of their feedback and tell them exactly where to go to share their story. The great thing about WildSmiles is that patients love them. They want to show their braces off, and you can channel their excitement online to establish authority and set your practice apart. You should also encourage referrals to share their feedback and create content online. UGC from other professionals in your field will position you as a leader, both to patients and other providers. 

Be Present in Your Community

The beauty of UGC is that it connects you with your community. The more often you share patients’ content or expose your audience to new content, the higher your chances are for creating viral posts. Follow up your online presence with in-person activities, like showing up at local high school games or speaking at local events. 

Invite Your Staff to Participate

Invite your staff to take fun photos or boomerangs together and post using your brand’s hashtag or tagging your account. They can host “Instagram takeovers” and create posts or share UGC for a set period. You can gather everyone together for team-building activities at local venues and encourage staff to post about their experiences. If you offer WildSmiles and your staff’s family members wear them, invite them to post about it. Your staff knows firsthand how incredible your brand is, so ask them for new ideas about how to generate engagement and about the ‌WildSmiles content they’d like to see.

Incorporate UGC Into Your Marketing Strategy

Patients are no longer passive consumers led by TV commercials and billboards. Instead, they turn to social media, and when UGC for your brand exists, it serves as undeniable social proof ‌that your practice is the right choice. When you partner with WildSmiles, you gain new and exciting ways of promoting your brand while engaging with patients and referrals in your market. 

In a world that relies on social media for direction, you can easily grow your practice with the right tools and guidance from our WildSmiles experts. Remember that social media is not only an essential part of running a business—it’s a powerful opportunity.

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WildSmiles has revolutionized the braces experience for patients and providers. There are over 25 bracket shapes for kids and adults to mix and match, giving them power to personalize their braces while achieving the same great results as traditional brackets. By bringing WildSmiles into your practice, you stand out above your competition, drive more starts, and increase profit.

WildSmiles Braces are the only designer braces that promote better oral hygiene by featuring a larger pad. Any plaque will accumulate on the pad instead of the tooth's surface, resulting in better oral hygiene and no decalcification. Our brackets are made in the USA and work with all treatment modalities, prescriptions, and slot sizes. Start creating incredible braces experiences and grow your practice with WildSmiles.

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When you partner with WildSmiles, you make your practice stand out to patients and referrals and set yourself apart from competitors. In a quick 5-minute call, find out how WildSmiles will fuel your practice’s growth.

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